July 6, 2016

People nowadays have raised an opinion that SEO is dead and is replaced by SMO. But we at SAI SEO firmly believe that both have equivalent role to play in the process of optimization. According to Wikipedia, SMO includes posting on networking sites such as Facebook and Twitter, as well as video sites such as YouTube. But it also includes review and recommendation sites such as Yelp and FourSquare.

While both SEO and SMO share similar objectives including marketing, sales, and brand recognition, SMO has some unique differences. The major being that social media is designed to create and foster a sense of community, bringing together individuals with similar interests.
But recently people are starting to talk about more differences.
Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites. SMO is similar to SEO (search engine optimization) in that the goal is to drive traffic to your Web site.

A better model for today’s businesses is to consider what it means to be social-media optimised, with a focus on customer-centric interaction rather than merely setting up a web property in the hope that Google will deliver hits. Recommendations from friends count for more than a search engine algorithm will ever achieve.

Social media optimisation?
It is about inviting people into conversation rather than merely broadcasting a message. It is about listening to social media chatter and acting on the results. It is a hashtag or twitter handle on every ad, and a responsive team behind that social media presence for those who respond. It is integrating multiple touch points on multiple channels so that customers get a consistent experience across all of them. These things are not trivial to implement, though the technology to do so now exists, and they have the potential not only to drive sales but also to transform customer experience.

SEO alludes to search engine optimization and SMO alludes to social media optimization. Both terms are utilized to depict how simple it is for others to find you or how near the top your posting shows up after a Google search. Succeeding with each one requires distinctive plans.

Natural SEO is built increasingly in light of catchphrases in websites, back joining, limitation administrations (Google Places) and website page plan, while SMO is built progressively in light of postings on social media locales. While both are recognized imperative, Seo has customarily been acknowledged a great deal more significant. In the interim, SMO has flippantly been alluded to as the terrible stepchild, or the particular case that requires a considerable measure more exertions just to yield poor results.