After years of pushing for ‘secure by default’ websites, Google will identify insecure sites in the Chrome browser beginning mid-Summer.
July 2018 is going to be a huge month for Google. Today the company announced it will mark websites that have not migrated to HTTPS as “Not Secure.”
This move will coincide with the release of Chrome 68 and will look like this in a user’s browser:
Google has been asking website owners/webmasters to make the change to non-secure websites a for over a year now – including hinting/suggesting at small rankings boost to further incentivize the shift. The campaign has proved successful.
From Google Webmaster Blog:
- Over 68% of Chrome traffic on both Android and Windows is now protected
- Over 78% of Chrome traffic on both Chrome OS and Mac is now protected
- 81 of the top 100 sites on the web use HTTPS by default
It is time to migrate your website from HTTP to HTTPS
An SEO’s guide to securing a website
Some Insecure Resources Can Be Upgraded To HTTPS